The Affluent Market Opportunity

Large, Growing, Untapped, and Loyal

The affluent personal lines market is as large as $30 billion in premium, if you isolate households in the top 10% of income and/or wealth.

And, it's growing by double digits. The U.S. Census Bureau reports that the number of million-dollar homes doubled over a three-year period.

The funny thing is: up to 70% of the affluent remain with standard coverage from direct writers that may be inadequate for their needs. A huge opportunity exists to reach and educate these customers about the advantages of working with an independent agent.

The best news is that, once you find them, affluent clients appreciate quality coverage and the advice you provide. They’re more loyal than the average client. They understand value, not just price. And, of course, they have more to insure.

All of this means you have a better chance of adding value to your agency operation.

Contact our territory manager in your state to learn more about the opportunity in serving the affluent personal lines client.